Work » Researching, designing, and delivering innovative solutions.
Worldwide Consumer Electronics is a multi-billion dollar market. When Bright Innovation helped to identify how Alcoa could have a larger presence in the CE market, the team conducted a comprehensive market and trend research effort which lead to new, cutting-edge aluminum designs for notebooks and cell phone cases. In addition, we produced casing designs that were highly durable, light weight, and recyclable. Bright Innovation also helped design enclosures and thermal management solutions for flat panel televisions. With the implementation of research and the development of concepts, Consumer Electronic Original Equipment Manufacturers (OEMs) have taken notice of the valuable benefits of using aluminum in their products.
Identifying opportunities is just one of the results from Bright Innovation’s in-depth user and market research. The research we conduct helps us achieve a better understanding of the customer we are designing for, and allows us to design a product that is sensitive to their needs.
