Work » Researching, designing, and delivering innovative solutions.
When a fresh, new look was needed for Alcoa’s growing Product Innovation Division (PID), Bright Innovation was enlisted to help them realize this new environment. The goal behind this new look was to showcase the innovative
new material finishes and technology that the Alcoa PID team has developed.
To start, we developed an animated rendering of the area to provide a realistic tour of the new hallway design. For the hallway, Bright Innovation created a series of posters which highlight Alcoa’s newly-developed technology for this industry sector. Additionally, new signage for their Innovation Workshop and conference rooms was designed and installed. Finally, for visitors, Bright Innovation created sample binders and coasters which showcase Alcoa’s beautifully diverse finishes.
