Berner International sought a better understanding of the professionals who make purchasing decisions about their products. Through means of expert interviews, product demos, and observation, Bright Innovation helped Berner
build this better understanding of who the stakeholders are, what exactly goes into their decisions, and how to reach this group. In this effort, Bright Innovation uncovered actionable items that can be used to better respond to and anticipate the changing marketplace in which Berner products are sold.
