Work » Researching, designing, and delivering innovative solutions.
ClearCount Medical Solutions came to Bright Innovation very early in their process. They had a business plan and great technology, and they wanted to create a successful product. More importantly, they knew that they needed to understand their audience.
Bright Innovation developed research tools for ClearCount that allowed them to understand how they might change the operating room and the jobs of the people that worked with them. Working with Bright Innovation, the team created rough prototypes and models of the product that could be used in the operating room.
At every step, the team sought feedback and learned from their observations.
We built new models and brought operating room team members into simulated environments to gain hands-on feedback, which we used to refine and update
the product.
In the later stages of design, a representative from the manufacturer joined the team. By doing this, we made sure every design decision could be achieved economically in the final product.
The team learned who their users were and truly understood the job that they were hiring ClearCount’s product to do. We developed a product that is helping the client create a smarter operating room.
